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SEO for Summer Camps

OVERVIEW:

With summer season around the corner, Challenge Island, a franchise 500 STEM education program, wants to optimize their website and 'summer camp' pages in particular so parents around the country can find their programs and register their children. Here is a little bit more about this program and what web-GRO is doing to help.

WHY SUMMER CAMPS?

It's that time of year when parents have either already decided on a summer camp for their kids or are in the throes of research into their summer camp options.

Summer camps are a great way to keep kids engaged in productive, social activities throughout the summer. Parents tend to look for a blend of fun activities along with some learning and socializing!

ABOUT CHALLENGE ISLAND SUMMER CAMPS

Challenge Island, a STEM and STEAM enrichment program, offers some of the most unique summer camps around! From 'island' themes to retro style activities that send the kids back in time, the programs are a blend of unique, collaborative, imaginative, yet highly educational fun. Kids come out of these camps ready to problem solve and get creative when faced with challenges! That is really the true magic of Challenge Island's summer camps, it's all about meeting the needs of the child of today, but preparing them for future challenges.

SUMMER CAMP OPTIMIZATION:

Challenge Island has franchises around the United States and around the world! web-GRO is working on optimizing the corporate website (https://challenge-island.com/) as well as individual location pages. Each location offers programs in their own way around their territory. For example, Challenge Island of Oakland County East in Michigan, is offering summer camps at community centers in their territory. web-GRO helped set up their summer camps page to reflect all their programs and optimized it with keywords relevant to their market. Checkout their summer camps offerings: https://challenge-island.com/oaklandcountyeast/programs/summer-camps

Franchise marketing can be a unique challenge. While the franchisees have the benefit of being part of a larger brand, their local visibility still needs some nurturing to appear in local SERP (search engine results page). When a user searches locally for summer camps, we want Challenge Island to appear through their Google My Business listing and/or on the Google Local Pack. With proper SEO strategy including keyword analysis, competitor research and more, a high rank on first page of search engines is an exciting goal to achieve!



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